Our website uses cookies to ensure a great experience. We also use third party cookies. To find out more about the cookies on our web site, please read our privacy policy. By continuing to use our website, you agree to the use of cookies. Continue
How Can We Help You? Request a Quote Today! Click Here

Personally Identifiable Information (PII)

Mon, Sep 28, 2020 at 1:56PM

Personally Identifiable Information (PII)

In the real estate world, we deal with a lot of personal information, which– if compromised through alteration, corruption, loss, misuse, or unauthorized disclosure – could cause serious harm to an individual or organization. You can always count on Southern Title to provide the highest level of protection to privileged information.


What is Personally Identifiable Information?
For the purpose of data protection, PII is defined as: any instance of an individual’s first name (or first initial) plus the last name, and any one of twenty-nine additional confidential items.

An example of these twenty-nine additional confidential items include: Social Security number, driver license, credit card number and expiration date, date or place of birth, wage and salary information, vehicle identifiers including license plate numbers, and medical history.

Is it PII?


They key to remember is, if the information can be used to uniquely identify a specific individual using non-public information, it’s considered PII and must be protected.

: John Smith was born on January 1, 1965. Which listing below would be the example of PII?



John Smith – DOB 1/1/1965


John S. – DOB 1/1/1965



John Smith – DOB 1/1/xxxx
 The answer is


A. B and C are not examples of PII on their own.

Employees who do not take care of sensitive information can lead their organizations into fines, increased operating costs, loss of customer confidence, and even more governmental regulation. Do your part to keep your sensitive information safe at all times - and choose a title company who has invested in robust security measures to protect your information, and your clients.

Bookmark & Share

User Comments

Be the first to comment on this post below!